After all, historically speaking, you could only get access to these premium channels if you were paying for a TV subscription. Unsurprisingly, when Amazon first launched Channels back in 2015, the goal was actually to compete more with traditional providers. Basically, it means that rather than entering your cable credentials to log into the HBO or Showtime app, you can just enter your Amazon information. With the update to its Amazon Channels service (which allows Amazon Prime members to subscribe to other entertainment networks including HBO, Showtime, Starz, and Cinemax), users will now be able to log into these networks’ standalone streaming apps using their Amazon credentials, beginning with HBO and Showtime. The latest to adopt a role similar to the giants of industry of days past is none other than Amazon, darling of the cord-cutting generation, and really, TV provider in disguise. TV providers aren’t disappearing - they’re just changing their appearances.
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